Aerospace
United Airlines opens a new grab-and-go lounge in Denver for time-crunched travelers
United Airlines opens a new grab-and-go lounge in Denver for time-crunched travelers
A brand-new style of the lounge that United Airlines is introducing is one it hopes will be useful for rushed travellers. The Chicago-based airline will debut the new club on Saturday as demand for travel increases. Airlines are once again profitable thanks in part to consumers who are willing to pay more for trips, such as those that include access to airport lounges.
The United Club Fly lounge, which is roughly 1,600 square feet in size, is a “grab-and-go” setting with complimentary food options like sandwiches, wraps, and salads as well as more portable items like Noosa yoghurt cups and treats like Milk Bar Birthday Cake Truffles.
There is a self-serve coffee machine and a water bottle refilling station in addition to a barista who will serve made-to-order coffee drinks like cappuccinos. There are only 16 seats available, with eight additional people able to stand at the bar. Instead of being able to bring guests like at regular United Clubs, travellers must scan their boarding pass to enter.
According to the airline’s website, access to United Clubs is included with any international business class or transcontinental ticket or with a membership, which typically costs $650 per year for frequent flyer members. For members with higher tier status, it ranges from $550 to $600. Access is also available with some credit cards.
Carriers are intensifying their marketing campaigns to attract customers willing to pay more for travel and working to improve the appeal of their lucrative co-brand credit cards.
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According to Henry Harteveldt, founder of the travel consulting company Atmosphere Research Group, “It’s a very wise move by United because airlines try to minimise the connecting time between flights for passengers.” “Once United launches this, I wouldn’t be surprised if other airlines start looking to do something similar.”
