The Mercedes-AMG G63 is famous for many things, but being dumped out of the sky by a helicopter has never been one of them – until now. Igor Moroz, a Russian vlogger, owns the now-destroyed G63. Moroz rants about the G63’s various issues since he got it over two years ago for 16.8 million rubles (about $270,000), including multiple dealer visits and a blowing sound from the front door, in the video preceding the unusual incident. All of this necessitated him hiring a helicopter to lift the SUV into the air before lowering it to the ground.

“It’s my G63, and I’m doing whatever I want,” Moroz says in the video, presumably as he takes the stricken Mercedes to its last resting place. While the owner’s dissatisfaction with his super SUV appears to be the driving force behind his plan, another source from Kolesa suggests that a contract term between Moroz and a friend needed the G63 to be destroyed from a high height. A helicopter seemed like a decent way to accomplish that criteria.

Whatever the circumstances, Moroz is notorious for his pranks, thus the entire incident may easily have been dreamt up in a meeting room someplace on how to dazzle his fans next. None of this stopped us from watching the full video, because how often do you see a car, much alone a six-figure Mercedes-AMG G63, flying 1,000 feet to the ground? After applying his marking to the G63’s exterior, the helicopter crew began tying up the Mercedes before dropping it to the frozen ground below, while Moroz sat in a sun chair (in frigid, ice-cold Russia, of course).

Naturally, nothing remains of the G63 after its brief journey. However, with over 600,000 views on his film at the time of writing, it looks that Igor Moroz’s stunt generated exactly the kind of publicity he was clearly hoping for.