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Tata’s 5-year plan to make Air India great again

Air India today unveiled its comprehensive transformation plan, to establish itself, once again, as a world-class global airline

How one announcement made by Air India captures global interest & The significance for aviation.

New Delhi, Sep 15, 2022 – Air India today unveiled its comprehensive transformation plan,
to establish itself, once again, as a world-class global airline with an Indian heart – the absolute
best in class in customer service, technology, product, reliability, and in hospitality.
The plan is fittingly titled “Vihaan.AI”, which in Sanskrit signifies the dawn of a new era, with
identified objectives for Air India over the next 5 years.

Air India will strive to increase its market share to at least 30% in the domestic market

As part of Vihaan.AI, Air India has put into place a detailed roadmap with clear milestones
focussing on dramatically growing both its network and fleet, developing a completely
revamped customer proposition, improving reliability and on-time performance, and taking a
leadership position in technology, sustainability, and innovation, while aggressively investing
behind the best industry talent. Over the next 5 years, Air India will strive to increase its market
share to at least 30% in the domestic market while significantly growing the international routes from
the present market share. The plan is aimed at putting Air India on a path to sustained growth,
profitability and market leadership.

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The Airline’s CEO, Mr. Campbell Wilson along with senior management members who are
together driving this transformation, unveiled the Vihaan.AI plan with the entire organization
through Workplace, its virtual communication and engagement platform. Over the coming
days and weeks, the management team will engage employees across regions, departments,
and locations through a series of physical and hybrid sessions.

Air India intends to increase the fleet size by an additional 30 aircraft.(Opens in a new browser tab)

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Vihaan.AI has been developed after extensive feedback from Air India employees

Employees on their aspirations and hopes for the airline’s growth. Vihaan.AI focuses on five key pillars,
exceptional customer experience, robust operations, industry-best talent, industry
leadership, and commercial efficiency and profitability. While the immediate focus of the
airline remains on fixing the basics and readying itself for growth (Taxiing Phase), the more
medium-to-long term focus will be on building for excellence and establishing scale to
become a global industry leader (Take Off & Climb phases).

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90 years ago, exactly a month from today, a young JRD Tata piloted the first flight of the
airline that would become Air India. Since then, Air India and its employees have persevered
through many challenges before its homecoming back to the Tata group. Vihaan.AI is the
roadmap to restoring Air India on the global map, making it the world-class, digital, Indian
airline it is meant to be.

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Air India is the world-class airline

Commenting on Vihaan.AI, Mr. Campbell Wilson, MD, and CEO, Air India said, “This is the
beginning of a historic transformation for Air India and the dawn of a new era. We are laying
the foundation for a brave new Air India, with a renewed sense of purpose and incredible
momentum. Vihaan.AI is our transformation plan to make Air India the world-class airline it
once was, and it deserves to be again. We are absolutely focussed on being recognized
as a world-class airline serving global customers, with a proudly Indian heart.”

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He is an aviation journalist and the founder of Jetline Marvel. Dawal gained a comprehensive understanding of the commercial aviation industry.  He has worked in a range of roles for more than 9 years in the aviation and aerospace industry. He has written more than 1700 articles in the aerospace industry. When he was 19 years old, he received a national award for his general innovations and holds the patent. He completed two postgraduate degrees simultaneously, one in Aerospace and the other in Management. Additionally, he authored nearly six textbooks on aviation and aerospace tailored for students in various educational institutions. jetlinem4(at)gmail.com

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