Airlines

Swiss Luxury Watches Assembled at 30,000 ft of Altitude

A watch was built for the first time at an altitude of over 30,000 feet, owing to a unique collaboration between Geneva Tourism and Swiss International Air Lines (SWISS).

On the flight from Geneva to New York on October 18th, representatives from both corporations, along with a master watchmaker from Geneva, worked at a specially organized workstation in business class to assemble a watch during the flight.

This unique timepiece will be on display from October 18th to 22nd during the New York leg of the Grand Prix d’Horlogerie de Genève, which will be held in the Watches of Switzerland shop in Soho.

Each year, the Grand Prix d’ Horlogerie de Genève celebrates vitality, creativity, and horological excellence by showcasing the 84 watches nominated by its Academy during an international tour before the award ceremony takes place in November in Geneva.

This series of exhibitions allows a diverse and cosmopolitan audience to discover and admire the horological innovations of the year. Since 2011, the traveling exhibition has made stops in Bangkok, Beijing, Berne, Casablanca, Dubai, Geneva, Hong Kong, Kuala Lumpur, La Chaux-de-Fonds, London, Macao, Mexico City, Milan, Moscow, New Delhi, New York, Paris, Puebla, Rome, St. Petersburg, Seoul, Shanghai, Singapore, Sydney, Taipei, Venice, Vienna, and Zurich.

As the host city of GPHG, Geneva finds creative ways to celebrate horology all year round. Visitors can learn about the trade of watchmaking and uncover the mysteries of the traditional craftsmanship that has come to define an area and a country through a variety of programmes and experiences related to watch assembly and theme-guided tours.

Airlines

British Airways Unveils Its Brand-New First Class Cabin for the Airbus A380

British Airways has introduced its brand-new First Class seat, blending sleek design with expert British craftsmanship. Reflecting modern British luxury travel, this new cabin is part of the airline’s Airbus A380 retrofit plans, set to take flight in mid-2026.

The updated First Class cabin has been crafted to feel like a modern luxury hotel in the sky, complete with cozy touches and thoughtful British details.

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Designed by top experts from across Great Britain and Ireland—including London, Glasgow, West Yorkshire, Kilkeel, and Dublin—the seat reflects the best of British design and quality.

Features and Comforts
The new First Class seat is ultra-wide at 36.5 inches, with a bed length of 79 inches for ultimate comfort. It includes:

A multi-purpose ottoman and stowable table.
A 32-inch 4K TV screen.
Adjustable mood lighting with modes like “relax,” “dine,” and “cinema.”
A cocooned 60-inch curved wall for privacy while maintaining a spacious feel.

Passengers traveling together can enjoy a shared experience with a sliding divider that creates a lounge-like space. The stowable tables also allow for “buddy dining,” where two people can dine together.

The cabin’s flowing curves, inspired by the iconic Concorde wings, create a welcoming and stylish environment. Additionally, passengers can now wheel their luggage directly into their personal storage space, making settling in easier.

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British Airways carefully considered customer feedback when designing this cabin. The seat includes practical storage and features like a fully rectangular bed for home-like comfort. Every detail, from usability to elegance, has been designed to enhance the travel experience.

British Airways is proud to be the only UK-based European airline offering a First Class product across the Atlantic. british airways premium economy and First Class travelers enjoy exclusive perks such as stylish seats, access to luxury lounges, fast-track security, and the First Wing at Heathrow. The airline ensures a premium experience from booking to landing.

This cabin upgrade is part of British Airways’ £7 billion investment in improving customer experiences. The airline has already introduced over 120 initiatives, including new short-haul seats, free onboard Wi-Fi messaging, and refreshed lounges worldwide.