Business

Singapore Airlines Unveils All-New Narrowbody Aircraft Cabin Products

16 November 2021 – Singapore Airlines (SIA) today launched its highly-anticipated new cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks. This elevates the customer experience on board the Airline’s narrowbody aircraft fleet to a level similar to its widebody aircraft, offering a consistent and premium travel journey across the entire Singapore Airlines network.

All of SIA’s 737-8 aircraft will have 154 seats in two classes, 10 in Business Class and 144 in Economy Class, with new cabin products featuring bespoke elements that have been designed especially for the SIA customer.

The lie-flat Business Class seats have been designed by London-based Factorydesign, and manufactured for Singapore Airlines by Thompson Aero Seating. The Economy Class cabin will feature the latest generation sleek and slim-line seats, which have been built by Collins Aerospace. The 737-8 cabin has been designed with a special focus on ergonomics, helping to ensure that everything is within easy reach for customers.

The aircraft feature Panasonic’s X-Series seat-back in-flight entertainment, allowing all customers to enjoy the latest KrisWorld entertainment content. The fleet is also fitted with Panasonic’s in-flight Wi-Fi service, as well as mobile data connectivity services.

Singapore Airlines has invested around S$230 million on the development, design, and installation of the new industry-leading cabin products, which elevate the standard for short- and medium-haul travel on board narrowbody aircraft.

Mr Lee Lik Hsin, Executive Vice President Commercial, Singapore Airlines said: “This is the culmination of three years of innovation and hard work, involving extensive customer research and close partnerships with designers and suppliers. As a result, we can now offer customers a premium travel experience across our entire full-service network, no matter how long or short their journey.

“This significant investment demonstrates Singapore Airlines’ commitment to maintaining our leadership position in the airline industry. As air travel recovers, our customers can continue to enjoy world-class products and award-winning service across our fleets.”

SIA’s 737-8 aircraft will progressively enter into service on short- to medium-haul flights across the Airline’s network in the coming weeks. This includes services to points in Brunei, Cambodia, Indonesia, Malaysia, Maldives, Nepal, and Thailand, subject to regulatory approvals. Further details on these flights will be announced in due time.

Business

Lunar and SAS partner to launch Scandinavia’s first debit card with EuroBonus points

SAS and Lunar, two Scandinavian corporations, have forged a new alliance. Today, they are introducing the first debit card in Scandinavia that lets you earn EuroBonus points.

Users earn EuroBonus points on everyday purchases

On everyday transactions made without using credit, such as grocery store trips, morning coffee, and summertime activities. In this new collaboration, two recognisable Scandinavian businesses combine digital innovation with a strong Scandinavian tradition.

Scandinavians now have access to the first debit card in the country, where users can earn EuroBonus points on everyday purchases, thanks to the combination of Lunar’s cutting-edge and user-friendly banking app and SAS’ well-liked EuroBonus programme.

The new debit card is available to all EuroBonus members as well as Lunar users in Scandinavia. If you are not a EuroBonus member you can easily sign up via flysas.com to unlock a world of benefits and gain access to everything from SAS flights to hotel stays, upgrades and different quality products in the SAS EuroBonus shop. If you are not a Lunar user, you can sign up within minutes through the Lunar app – perhaps while waiting to board your next flight.

New Lunar users receive up to 6,000 welcome points.

The debit card is available both as a physical and a digital card, allowing users to use it whenever and wherever it suits them best. For every 100 DKK spent on the debit card, users earn 8 EuroBonus points. New Lunar users receive 3,000 welcome points, and the first 10,000 users get 6,000 points.

The card can be ordered via Lunar’s banking app from June 18, 2024.

About Lunar

Lunar is a digital challenger bank that makes it easy for businesses and individuals to manage their finances by building the best Nordic everyday bank. Founded in Aarhus, Lunar today employs 450 people across the Nordics. In 2019, Lunar received a banking license and is now one of the few banks with a Nordic banking platform. Lunar currently has over 900,000 private and business customers in the Nordics. www.lunar.dk

About SAS

SAS, Scandinavia’s leading airline, with main hubs in Copenhagen, Oslo and Stockholm, flies to destinations in Europe, USA and Asia. Spurred by a Scandinavian heritage and sustainability values, SAS aims to be the driving force in sustainable aviation and in the transition toward net zero emissions. We are continuously reducing our carbon emissions through using more sustainable aviation fuel, investing in new fuel-efficient aircraft and technology innovation together with partners – thereby contributing towards the industry target of net zero CO2 emissions by 2050. In addition to flight operations, SAS offers ground handling services, technical maintenance and air cargo services. www.sasgroup.net