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Saudia Enters a New Era Through Major Re-Brand Strategy

Saudia Announces New Seats for Upcoming B787, B777s, and A330s

Jeddah, Saudia, the national flag carrier of Saudi Arabia, revealed its new brand identity and livery during a milestone event in Jeddah, in the presence of Royal Highnesses, Excellencies, and leaders from both the public and private sectors, as well as prominent media correspondents and aviation experts. This new identity is in line with a wider strategic digital transformation plan aimed at strengthening the airline’s support for the Kingdom’s Vision 2030 to bring the world to Saudi Arabia.

The new brand color identity, comprised of green, blue, and sand, represents Saudia’s aim to expand its fleet and destinations, connecting the world to Saudi Arabia, and emphasizing the Kingdom’s authenticity and deep-rooted values.

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In parallel to the rebrand, Saudia has also undertaken a huge digital transformation, entirely enhancing the customer digital experience. Saudia leads among international airlines in operating generative Artificial Intelligence (AI) as a virtual assistant, named “SAUDIA”, being one of the first of its kind in the region. Saudia will enable guests to complete the entire transaction through this efficient process by the end of the year.

The ambitious, long-planned digital transformation, fully improves customer experience but also allow more streamlined operations and processes while ensuring the highest levels of protection of guests’ personal data, through strong partnerships with global leading companies.

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His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group, said: “We are experiencing a new era and a very exciting time for Saudia. Our airline has evolved from a Douglas DC-3 aircraft in 1945, to a 140-aircraft modern fleet serving over 100 destinations, becoming one of the largest airline in the region.

The name and logo of Saudia are integral parts of the Kingdom’s aviation history and development, and our people share a special emotional connection with the brand. We have incorporated this rich heritage into our new identity, adding elements that reflect our visionary approach, poised to captivate the world.”

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Saudia is not only rolling out a fully integrated digital program and revamping its look, it is also effectively and quickly helping advance Saudi Arabia’s Vision 2030, collaborating with all industry stakeholders to achieve the targets of the National Aviation Strategy. The strategy aims to turn Saudi Arabia into a leader in the global industry, by enhancing the customer experience, improving safety and working towards a more sustainable future, in line with Saudia’s expansion goals to bring around 330 million visitors to the Kingdom by 2030.

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He is an aviation journalist and the founder of Jetline Marvel. Dawal gained a comprehensive understanding of the commercial aviation industry.  He has worked in a range of roles for more than 9 years in the aviation and aerospace industry. He has written more than 1700 articles in the aerospace industry. When he was 19 years old, he received a national award for his general innovations and holds the patent. He completed two postgraduate degrees simultaneously, one in Aerospace and the other in Management. Additionally, he authored nearly six textbooks on aviation and aerospace tailored for students in various educational institutions. jetlinem4(at)gmail.com

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Aerospace

Which is bigger 777x or 787 aircraft ?

Which is bigger 777x or 787 aircraft ?

The 777X is a new series of the Boeing 777 family and is designed to be larger and more efficient than its predecessor. It features two variants: the 777-8 and the 777-9, being the larger of the two.

The Boeing 777X emerges as the larger sibling within the Boeing family, representing a significant leap forward in both size and efficiency. Comprising two variants, the 777-8 and the 777-9, the latter takes the crown as the larger of the two. With its expansive fuselage and impressive wingspan, the 777X is tailored for long-range journeys and boasts a substantial passenger capacity.

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On the other hand, the Boeing 787, affectionately known as the Dreamliner, occupies a niche in the market as a smaller yet formidable aircraft designed for medium to long-range flights. Its distinguishing feature lies in its composite fuselage, a technological marvel that renders it lighter and more fuel-efficient compared to conventional aluminum counterparts. The Boeing 777X is larger than the Boeing 787 aircraft.

When it comes to passenger capacity, the 777-9 reigns supreme, typically accommodating a sizeable contingent of 400-425 passengers in its standard configuration. In contrast, the 787, with its more modest dimensions, typically carries between 240-290 passengers, depending on the variant and layout.

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One of the remarkable innovations introduced with the 777X is its folding wingtips, a feature designed to address the logistical challenges of accommodating such a large aircraft in conventional airport gates. These folding wingtips enable the 777X to retract its wings, allowing it to fit into gates designed for smaller aircraft while still reaping the benefits of an extended wingspan during flight, thereby enhancing fuel efficiency and operational flexibility

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Aerospace

China Secures Production Certificate for Mass Production of Pilotless eVTOL Aircraft

China Secures Production Certificate for Mass Production of Pilotless eVTOL Aircraft
EHang

The first passenger-carrying pilotless electric vertical takeoff and landing (eVTOL) aircraft in the world, the EH216-S, has received the Production Certificate for its eVTOL aircraft from the Civil Aviation Administration of China (CAAC).

This is a significant milestone for EHang Holdings Limited, the leading UAM technology platform company in the world. This outstanding accomplishment is another big step towards mass manufacturing for the eVTOL aircraft and the ensuing commercial operations, building on the ground-breaking acquisition of the Type Certificate and the Standard Airworthiness Certificate for the EH216-S.

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The PC is a crucial certificate that the aircraft maker receives from the CAAC, the country’s aviation authority. By obtaining this certificate, EHang has demonstrated that it has set up a quality management system for mass production that satisfies the airworthiness regulation standards set forth by the CAAC, and the company has been given permission to continue producing mass quantities.

It is also a strong guarantee of the calibre of the goods made by EHang. Raw materials, supplier management, manufacturing organisation, production quality control, aircraft pre-delivery test, after-sales repair and maintenance, etc. are all included in the mass production quality management system for the EH216-S.

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To ensure that every aircraft and its components that roll off the production line strictly adhere to the approved type design and safety requirements, the system sets clear guidelines and documentation for every step in the production procedure. This ensures comprehensive traceability and safety control.

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Aerospace

Four Airbus A380 Superjumbos lined up to be scrapped

EASA Proposes AD for Airbus A380 Wing Rib Foot Cracks

In a strategic move aimed at reclaiming valuable resources from the iconic Airbus A380 aircraft, VAS Aero Services and Dr. Peters Group have announced a significant collaboration.

This partnership marks a milestone in aviation logistics and aftermarket services, with four of these colossal planes slated for teardown and redistribution of used serviceable material (USM).

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The venture between VAS Aero Services, renowned for its expertise in aircraft dismantlement, and Dr. Peters Group, a prominent Germany-based investment fund management firm, underscores a commitment to sustainable aviation practices. This isn’t their first foray into scrapping A380s; their successful partnership has already seen the dismantlement of these aircraft, making them pioneers in this niche.

Under the agreement, the latest consignment brings the tally to eight A380s entrusted to VAS by Dr. Peters Group. Managing Director Christian Mailly of Dr. Peters Group emphasized the trust placed in VAS, citing their unparalleled capabilities in dismantlement and aftermarket sales network. It’s a strategic move in response to the growing demand for quality USM parts, particularly with the resurgence in reliance on the A380.

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Notably, the teardown process will be carried out at various locations, optimizing the positioning of harvested parts to cater to different markets. While some parts will be positioned in Europe to support operators in the region and the Middle East, others will remain in the Asia-Pacific region. This meticulous strategy ensures efficient access to spare parts, benefiting MROs and airlines across these markets.

The decision to retire these A380s comes at a time when operators are reassessing fleet strategies amidst evolving market dynamics. Despite initial plans for quick retirement due to the emergence of more fuel-efficient alternatives, factors such as a rebound in long-haul demand and delays in new widebody deliveries have prompted operators to reconsider. The A380, with its unique capacity and capabilities, presents a practical solution for short-term capacity management.

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