Aviation

Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film

Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.

In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.

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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.

To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.

For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.

To explore more, you can use Qatar Airways booking services or check out options with QR airlines.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.

This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”

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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.

It transforms every journey into a unique adventure, proving that dreams have no limits.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:

“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”

Aviation

Airbus Enhances A350 Cabin with 10-Abreast Seating

Airbus has announced a new partnership with Jiatai Aircraft Equipment, a Chinese aircraft seating manufacturer, to supply upgraded economy-class seats for the A350 widebody series.

This collaboration, unveiled at the 2024 Airshow China, focuses on developing a newly designed economy seat tailored for the A350‘s New Production Standard (NPS) cabin.

One of the key features of the NPS cabin is the ability to accommodate 17-inch wide economy seats, compared to the previous 16.5-inch wide seats that airlines were limited to in the A350’s earlier configurations.

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This change is made possible by the expanded space in the NPS cabin, which is 35 inches longer and 4 inches wider than the previous version. This extra space is achieved by slightly moving the cockpit wall forward and shifting the rear pressure bulkhead back by one frame.

The wider cabin allows airlines to add up to 30 extra economy seats without compromising comfort. For airlines opting for a 3-4-3 seating layout, the 17-inch wide seats are an excellent choice for a more comfortable passenger experience. However, some airlines, such as Iberia, may choose to retain a 9-abreast layout with wider seats for added comfort.

The NPS cabin also offers enhanced flexibility for airline operators. One major advantage is the ability to easily switch between a 9-abreast and 10-abreast seating configuration without requiring significant downtime for aircraft reconfiguration. Airlines can use the same seat rails, tracks, and IFE interfaces, making the transition smoother and quicker.

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In addition, the design of the floor attachments and air-conditioning systems has been optimized for 10-abreast seating, meaning airlines can upgrade their cabins without needing to make substantial modifications to the aircraft’s structure.

Though it’s still unclear when Jiatai’s economy-class seats will be officially added to the A350’s Buyer Furnished Equipment (BFE) catalogue, the collaboration marks a significant step toward enhancing the A350’s cabin offerings.

With this partnership, Airbus is providing more seating options for airlines, ensuring that they can meet diverse customer needs while improving overall operational efficiency.