Passengers arriving at London City Airport got a shock when their luggage was replaced with crates of beer. But there hadn’t been a mix up with the delivery – it was a marketing stunt from beer giant Carlsberg. As passengers waited to collect their suitcases, secret filming captured the shock and delight of the giveaway.
Then, as people catch on to the message on the top of the boxes, that reads ‘take me I’m yours,’ passengers lean forward to grab a prize.
Thankfully, their luggage soon followed.
Dharmesh Rana, Senior Brand Manager at Carlsberg UK, added: ‘Waiting for your luggage when you get home from holiday is that defining moment when you know that your holiday is over, you go from the highs of being on holiday back to the reality of returning to work, that’s why we decided to cheer up returning holidaymakers with a crate of ice-cold Carlsberg. We hope our gift made the process of unpacking that little bit more bearable.’
Source and image: Lenta.ru