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KLM claims airline first with WhatsApp Business Platform

KLM

KLM Royal Dutch Airlines has announced that it is the first airline, and one of the first companies around the world, to join the WhatsApp Business platform.

The airline will now offer customers booking confirmation, check-in notification, boarding passes, flight status updates on the WhatsApp messaging service, and answer customer questions around the world in 10 different languages.

The new service is part of a pilot program by WhatsApps to extend its reach beyond personal messaging and into business applications. WhatsApp has created a dedicated enterprise solution which is being rolled out in a limited number of countries with broader availability in the coming weeks.

KLM president & CEO Pieter Elbers says of the new service:

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“I am very proud that KLM is the world’s first airline with a verified WhatsApp account. This unique partnership with WhatsApp underlines our position as an aviation pioneer.

“We want to be where our customers are and, given the 1 billion users, you have to be on WhatsApp. With an account verified by WhatsApp, we offer our customers worldwide a reliable way to receive their flight information and ask questions 24/7. This truly is a major next step in our social media strategy.”

KLM has been consistently adding platforms and discovering new digital platforms on which to connect and transact business with customers over the past few years.

Beyond offering customer services on Twitter, Facebook and LinkedIn, the airline has also added Facebook Messenger service, WeChat services, recently adding WeChat Pay, and is also active on Korea’s KakaoTalk.

The airline maintains a staff of 250 dedicated agents on its social media team who process over 100,000 weekly mentions, about 15,000 of which are questions or comments.

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Still, KLM has experimented with AI to boost the performance of human service agents, working with DigitalGenius in San Francisco to accelerate the responsiveness of its CRM tools, making it easier for agents to find the information customers need.

KLM director of social media Karlijn Vogel-Meijer explains that the addition of the WhatsApp platform is just another way for customers to reach the airline, in line with a strategy by KLM to be everywhere customers might be already, rather than forcing customers into one specific platform or another.

“For a company like KLM, it’s very important to be where your customers are.”

What WhatsApp brings to the table are numbers. The airline finds the statistics of international adoption warrant adding the new platform. For example, in Brazil, 85% of all citizens actively use WhatsApp.

It is also a significantly more popular messaging platform in the Netherlands than Facebook Messenger. In the US market, Messenger is predominant. In Asia, and particularly in China, KLM customers prefer WeChat. By adapting its CRM to all of these platforms, the airline can better serve all customers, Vogel-Meijer explains.

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Aerospace

Boeing 777-9 Begins Certification Flight Testing with FAA Onboard

Boeing 777-9 Begins Certification Flight Testing with FAA Onboard

The 777-9 has commenced certification flight testing at Boeing Field in Seattle. This is a crucial step under the supervision of our regulator to certify the airplane and deliver it to customers worldwide.

Amidst Boeing’s current challenges, the B777X stands out as a project that could revitalize the brand. It is highly anticipated, and Boeing is keen to clear FAA certifications to release it as soon as possible.

Boeing 777-8F vs Airbus A350F: Comparing two Premium aircraft : Click here

The aircraft is two years behind its initial commitment date. During this time, the company has rigorously tested it under various conditions to ensure its readiness for commercial service.

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Boeing has announced that the 777X will be used for both passenger and freighter services, depending on customer requirements.

Boeing’s 777X program has achieved a major milestone with the Federal Aviation Administration (FAA) granting approval to begin certification flight tests, marking a significant step towards the aircraft’s entry into commercial service.

Mega Comparison of Boeing 777x vs A350-1000 Aircraft : Click here

The European Union granted approval for this merger in February, and Korean Air anticipates U.S. regulatory approval by the end of October.

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Following Airbus’ breakthrough with Korean Air, Reuters reported in April that Korean Air was considering a new Boeing order focused on the 777X, an advanced version of the 777 mini-jumbo.

Boeing 777-9 First certification

The first certification flight test of the 777-9 took place on Friday evening, with FAA personnel onboard alongside Boeing’s pilots and flight test team.

According to The Seattle Times, the aircraft departed from Boeing Field shortly after 6 p.m. and landed nearly two hours later after flying along the Washington and Oregon coast.

The 777X, an upgraded version of the successful 777 twinjet, features new engines and carbon composite wings with folding wingtips to accommodate standard airport gates.

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The first variant, the 777-9X, is designed to carry 426 passengers in a two-class configuration for long-haul international flights.

Comparison of two legendary aircraft Boeing 777x vs Boeing 747 aircraft : Click here

Boeing B777x total orders

Boeing has secured 481 orders for the aircraft, with Emirates being the largest customer, having ordered over 200 units. The planemaker has already built and stored 22 777X jets, with an additional six in various stages of assembly in Everett, Washington.

Boeing is close to finalizing a significant deal to sell approximately two dozen 777X jets to Korean Air, with an estimated value ranging from $4 billion to $6 billion, as reported by Reuters.

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Industry sources suggest that the agreement could be concluded as early as the Farnborough Airshow in July. Korean Air, South Korea’s largest airline, has been in discussions about returning to Boeing for its long-haul aircraft needs.

The Boeing 777X vs A350 is one of the most popular comparisons among aircraft as of now. The Airbus A350 has been operating for more than eight years, and its promising performance helps airlines in terms of efficiency and customer satisfaction, particularly in noise and vibrations.

The next generation Boeing 777X can fulfill the same requirements, with 777x first delivery given to Emirates Airlines, the launch customer for this aircraft. It remains to be seen how the Boeing 777X vs Airbus A350 will compete against each other in the future.

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