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Kit kat’s Airport vending machine hands out free CHOCOLATE to people with DELAYED FLIGHTS

Kit kat’s Airport vending machine hands out free CHOCOLATE to people with DELAYED FLIGHTS

According ad-age reports Kit Kat and JWT’s successful “Have a break” slogan has been running more than 60 years, but here’s one of the most creative examples we’ve seen from the Nestle brand in recent years.

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https://youtu.be/EsX-Lo_ovNU

JWT Brazil created an airport vending machine at Sao Paulo airport that handed out free Kit Kats–but only to those with delayed flights. The machine scans their boarding passes, then recognizes if their flight is on the delayed list and delivers the candy bar.

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It’s a great creative use of data and frankly, anything that brings a smile to the face of delayed passengers is bound to be a winner. Now, if only airlines could learn from this approach.

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He is an aviation journalist and the founder of Jetline Marvel. Dawal gained a comprehensive understanding of the commercial aviation industry.  He has worked in a range of roles for more than 9 years in the aviation and aerospace industry. He has written more than 1700 articles in the aerospace industry. When he was 19 years old, he received a national award for his general innovations and holds the patent. He completed two postgraduate degrees simultaneously, one in Aerospace and the other in Management. Additionally, he authored nearly six textbooks on aviation and aerospace tailored for students in various educational institutions. jetlinem4(at)gmail.com

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