Aviation
Kit kat’s Airport vending machine hands out free CHOCOLATE to people with DELAYED FLIGHTS
Kit kat’s Airport vending machine hands out free CHOCOLATE to people with DELAYED FLIGHTS
According ad-age reports Kit Kat and JWT’s successful “Have a break” slogan has been running more than 60 years, but here’s one of the most creative examples we’ve seen from the Nestle brand in recent years.
https://youtu.be/EsX-Lo_ovNU
JWT Brazil created an airport vending machine at Sao Paulo airport that handed out free Kit Kats–but only to those with delayed flights. The machine scans their boarding passes, then recognizes if their flight is on the delayed list and delivers the candy bar.
It’s a great creative use of data and frankly, anything that brings a smile to the face of delayed passengers is bound to be a winner. Now, if only airlines could learn from this approach.
Aviation
Egypt has signed an agreement with China to purchase J-10C fighter jets
Egypt has become the second country, after Pakistan, to order China’s Chengdu J-10C “Vigorous Dragon” fighter jets, marking a significant shift in its military strategy.
The announcement, made during the inaugural Egypt International Air Show from September 3 to 5 at El Alamein International Airport, reveals Egypt’s intent to replace its aging fleet of U.S. F-16s.
The J-10C, a highly capable 4.5-generation multi-role fighter jet, was showcased by China for the first time on African soil during the air show. It features advanced air-to-air and air-to-ground weaponry, making it a formidable alternative to Egypt’s current fleet.
Known for its air superiority missions, the J-10C has often been compared to the American F-16, which has been the backbone of the Egyptian Air Force since the 1980s.
However, with Egypt’s F-16s now considered outdated against modern air defense systems, the decision to transition to the Chinese fighters underscores a major upgrade in Egypt’s combat capabilities.
This move not only signals Egypt’s intent to reduce its reliance on U.S. defense systems but also reflects a broader shift in its international alliances.
Despite a long-standing defense relationship with the U.S., evidenced by a recent acquisition of C-130J Hercules transport aircraft through the U.S. Foreign Military Sales program, Egypt is clearly looking eastward.
The decision comes amid growing concerns over U.S. policies in the Middle East, including its stance on Israeli operations in Gaza, which may have influenced Cairo’s pivot to Chinese military technology.
China’s increasing presence in the Middle East and North Africa is bolstered by such deals, as Beijing continues to expand its influence through military cooperation and economic partnerships, particularly in energy imports.
The Egypt International Air Show provided a platform for showcasing this growing military-industrial relationship.
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