Aerospace
How Airbus deftly avoided the A350 controversy while obtaining fresh orders to secure its future.
Building a brand takes a lot of time and effort, but when anything goes wrong, it can be a nightmare for a firm that is doing well in the market. A huge issue arises when the supplier fails to respond properly to the buyer. When a passenger’s query is not appropriately answered, most airlines suffer comparable challenges. Individuals may escalate the matter to a new level, causing the brand to suffer.
In business, the customer is always correct. When there is a problem with a client, before we criticize them, we must first try to remedy the situation, especially if that customer is very influential in your business. A good business can only be achieved when the products sell in the market after the services and guarantees of the product are taken care of.
Airbus had severe hurdles seeking fresh orders as a result of the A350 paint issue. The issue was temporarily halted due to the COVID pandemic. It had little effect on the Airbus corporation, but after the post-Covid period, the company experienced some difficulties in gaining further orders.
Farnborough Airshow is one of the most well-known aviation market events. Airbus did not receive any orders for wide-body aircraft such as the A350, but it did receive orders for narrow-body aircraft such as the A320 and A220 families.
Qatar Airlines reported paint problems with its Airbus A350 planes. The problem was with the paint on the aircraft’s exterior, which was reportedly peeling off and fading prematurely.
Qatar Airlines had discussed the matter with Airbus, which had acknowledged the issue and stated that it was working on a solution. The paint issue was not thought to have harmed the aircraft’s safety or performance, but it was viewed as a cosmetic issue that could harm the airline’s brand image.
Airbus indicated that the problem was with the paint’s supplier and that it was working with the supplier to enhance the paint’s quality. Airbus also offered to repaint the impacted aircraft for Qatar Airways and was said to be trying to prevent similar problems in the future.
Owing to the A350 situation with Qatar, Airbus canceled the A320 family aircraft orders. After the cancellation, Qatar turned its attention to Boeing and placed new orders for the Boeing Max and Boeing 777x aircraft. There was all-out head-to-head warfare between the two parties.
Airbus expertly managed the situation and provided the fixes.
Airbus indicated that the problem was with the paint’s supplier and that it was working with the supplier to enhance the paint’s quality. Airbus also offered to repaint the impacted aircraft for Qatar Airways and was said to be trying to prevent similar problems in the future.
However, Airbus wisely moved to the settlement of the concerns and initiated the resolution of the problem and remedy the issue, as well as ensuring that future aircraft will not suffer any such challenges. As soon as the news arrived, it began receiving new orders for aircraft. Air India has confirmed large orders for A350-900 and 1000 series planes. Other airlines began to show interest in it as well.
The longest flight in the world will be operated by Qantas Project Sunrise using the A350 aircraft since there is sufficient confidence in the aircraft. The range of the Qantas aircraft, which can fly nonstop for up to 19 hours, will be increased to around 9,700 nm.
Airbus addressed this incident skillfully to prevent lasting damage. The same thing serves as a reminder to other manufacturers that in order to prevent losing new orders, they must act promptly to address any problems that are delaying deliveries or after-sales services.
The aerospace sector is difficult since nothing is ever completely perfect when you release any new items. It’s important to embrace the truth and work through any problems.
Airbus is renowned for its highest-quality airplanes and advancements, and it always introduces the most recent technology first. we hope it will continue and aid in the future efficiency and smooth operation of the airline sector. Let us know what you think about Airbus and Qatar Airways. Conflict resolution and the lesson we learned from it, according to you.
Aerospace
When Ratan Tata was denied entry to the airfield at the Aero India show, he waited
During our visit to Aero India 2019, we had the unexpected opportunity to see Ratan Tata at the event, which was a thrilling moment for us. However, there was a surprising hiccup when the security staff didn’t allow him to enter due to a lack of a security pass.
Despite this, he remained calm and patiently waited for about 20 minutes until a member of the Tata team brought him the required pass, after which he calmly proceeded inside. It was a humbling sight, showcasing his composed demeanor even in such situations.
Ratan Tata ji is not only a renowned industrialist but also a trained pilot, holding a pilot’s license. In 2007, he became the first Indian civilian to fly the F-16 Falcon during the Aero India show in Bangalore—a proud moment for the nation.
His passion for aviation extended beyond flying, as he played a key role in shaping India’s aerospace industry. Under his leadership, Tata ventured into manufacturing and maintaining aerospace components while upholding its legacy of quality. Notably, Tata’s collaboration with Airbus to develop and manufacture the C295 aircraft is a testament to its growing influence in the sector.
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