Aviation
Etihad’s Abu Dhabi facility to convert passenger planes into cargo aircraft
Abu Dhabi, United Arab Emirates – Etihad Engineering, the largest commercial aircraft maintenance, repair and overhaul (MRO) services provider in the Middle East, has signed a strategic partnership with Israel Aerospace Industries (IAI), to provide Passenger to Freighter (P2F) conversions on Boeing 777-300ER’s.
In 2019, IAI and GE Capital Aviation Services (GECAS) announced the launch of the Boeing 777-300ERSF, a programme which established a P2F conversion dubbed ‘The Big Twin’ denoting its status as the largest ever twin-engine freighter.
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While the Covid-19 pandemic has taken its toll on the aviation sector, cargo operations are offsetting operators’ losses, as it continues to play a critical role in facilitating international trade. As a result, industry forecasts show an increase in demand for wide-body freighter aircraft with long-haul capacity.
Etihad Engineering will capitalise on their expertise and extensive capabilities for the specialised Boeing 777-300ERSF conversion. In the initial stage of the partnership, Etihad Engineering will facilitate towards two conversion lines accommodating multiple aircraft conversions per year.
Aviation
Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film
Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.
In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.
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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.
To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.
For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.
To explore more, you can use Qatar Airways booking services or check out options with QR airlines.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.
This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”
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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.
It transforms every journey into a unique adventure, proving that dreams have no limits.”
Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:
“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”
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