All Nippon Airways (ANA) (Tokyo) announced today it will introduce Star Wars livery, with the iconic R2-D2, on its newest aircraft 787-9 Dreamliner (drawings show the upcoming Boeing 787-9 JA873A, msn 34530) to mark the beginning of a five-year ANA Star Wars™ Project and agreement with The Walt Disney Company (Japan) Ltd.* This marks the first time a Star Wars character will appear on the exterior of a commercial aircraft.
The Star Wars livery is in line with ANA’s strategy to further enhance its international presence. Last spring, the carrier significantly expanded its international flight network from Haneda and Narita airports in Tokyo. With demand increasing around the world for flights to Japan and routes linking the United States with Asia, ANA is committed to raising the profile of the ANA brand in the global market through innovative partnerships and branding opportunities. The partnership with Star Wars, beloved by audiences in Japan and around the globe, is a perfect match as Japan’s largest airline seeks to connect travelers around the world through this project.
All Nippon Airways (ANA) & Boeing 787
- ANA was the launch customer for the 787, which entered service in 2011.
- With 34 Dreamliners, it currently operates the world’s largest 787 fleet.
- The airline has an additional 49 787s on order, says manufacturer Boeing.
- Late last month, Boeing announced ANA had finalized an order for three 787-10 Dreamliners, valued at approximately $900 million at list prices.
- The order makes ANA the first airline in Asia to operate the entire family of 787 Dreamliners.
“We’re proud of the innovative R2-D2 design, and we look forward to witnessing the first-ever flight of a passenger aircraft featuring a Star Wars character. We’re confident that Star Wars fans around the world will absolutely love this design.” Vice President, Marketing for Lucasfilm Ltd.
ANA also launched its special website featuring the Star Wars collaboration. For more information on the ANA Star Wars Project, please visit: http://www.ana-sw.com