Aviation

Airbus, Delta, OneWeb, Sprint, Airtel Announce the Formation of Seamless Air Alliance Enabling Airlines to Empower Passengers with Seamless In-Cabin Connectivity Experience

Barcelona, 26^th February 2018 – Airbus, Delta, OneWeb, Sprint, and Bharti Airtel (“Airtel”) announce the formation of the Seamless Air Alliance – which will usher in a new era of innovation for airlines on all routes. By empowering member mobile operators to extend their services into airline cabins, the Seamless Air Alliance will allow them to continuously provide their customers – via satellite technology – with the same high speed, low latency connectivity from ground, to air and back again. It will also significantly reduce costs for everyone involved while creating a smooth, positive user-experience.

The alliance – which aims to attract additional industry operators beyond the five initial members – will eliminate the immense costs and hurdles commonly associated with acquisition, installation, and operation of data access infrastructure by streamlining system integration and certification, providing open specifications for interoperability, increasing accessibility for passengers, and enabling simple and integrated billing.

“With our 5G network rolling out next year we’re investing heavily to make sure our customers have the best mobile Internet experience possible,” said Dow Draper, Chief Commercial Officer, Sprint. “As an initial member of the Seamless Alliance, we’re looking forward to enabling customers to experience Sprint’s high-speed connectivity in the air, hassle-free.”

Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said: “We are delighted to be an initial member of this innovative technology platform to bring seamless connectivity to customers in the true sense. Over 370 million mobile customers across Airtel’s global network will be able to enjoy uninterrupted access to high speed data services even while they are in-flight. We look forward to collaborating with all partner members to ensure this platform goes LIVE at the earliest.” Airtel is the third largest mobile operator in the world with operations in 16 countries across Asia and Africa.

Michael Small, CEO of Gogo added: “As the market-leader in inflight connectivity, Gogo is excited to join the Seamless Alliance. We look forward to working with the Alliance to develop future generations of inflight connectivity, which will provide airline passengers worldwide with simple, fast and reliable connectivity”

To learn more about the Seamless Air Alliance, and how to become a member, please sign up at:

www.seamlessalliance.com.

Aviation

Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film

Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.

In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.

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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.

To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.

For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.

To explore more, you can use Qatar Airways booking services or check out options with QR airlines.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.

This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”

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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.

It transforms every journey into a unique adventure, proving that dreams have no limits.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:

“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”