Airlines

Air India Express unveils new brand identity, livery, and cabin crew uniform

In a bold move to modernize the airline, Air India Express has revealed a new livery and brand identity, following Air India. The Tata Group unveiled its new identity on Wednesday at a lavish event hosted at Mumbai’s Chhatrapati Shivaji International Airport.

The much-anticipated merger of Air India Express and AirAsia India has reached a new stage, with the airline showcasing its stunning new brand identity. The airline’s branding debuted aboard a fresh new aircraft in the fleet, the Boeing 737 MAX. It is a bold and major change that will definitely capture the attention of airport passengers.

Dear Guests, Fasten your seatbelts for the moment we've all been waiting for. We're thrilled to unveil the new X factor in Indian aviation – the new livery of Air India Express. #FlyAsYouAre #TailsOfIndia pic.twitter.com/Vif5GDQJlH
— Air India Express (@AirIndiaX) October 18, 2023

The airline’s new visual identity includes an energetic and premium colour palette of Express Orange and Express Turquoise, with Express Tangerine and Express Ice Blue as supporting colors.

New livery of Air India Express pic.twitter.com/PeihC8dypZ
— JetArena (@ArenaJet) October 18, 2023

Air India Express’s brand characteristics of excitement and agility are symbolized by the prominent Express Orange, which also reflects the positioning of true Indian generosity. The Express Turquoise embodies the high contemporary sensibility and digital-first approach that characterize the brand.

Air India Chief Executive Officer and Managing Director Campbell Wilson announced on Wednesday that “Air India Group to take delivery of one new aircraft every six days on an average till the end of 2024.” The Tatas, who are also in the process of integrating their airline company, owns the group that consists of Air India, Air India Express, AIX Connect, and Vistara.

Additionally, Air India Express has unveiled a sleek and stylish new uniform for its cabin crew, embracing a fresh look that exudes elegance and professionalism. The primary colors of this attire are a captivating shade of Ice blue for the top, beautifully complemented by a sophisticated grey for the pants.

Most likely, the new uniform of Air India Express. pic.twitter.com/ih5NDHj8Ba
— JetArena (@ArenaJet) October 18, 2023

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Airlines

PIA Reinstates Manchester and Paris Routes After EU Ban Lift

Pakistan International Airlines (PIA) has announced plans to resume flights to Europe starting in January, beginning with Paris as its first destination.

The decision follows the European Union Aviation Safety Agency’s (EASA) removal of a long-standing ban on the airline. PIA’s inaugural flight to Paris is scheduled for January 10, with bookings opening on December 9.

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In an official statement, PIA spokesperson Abdullah Hafeez Khan confirmed that the first flight schedule has been approved, marking a significant milestone in the airline’s recovery efforts. The EU ban had previously cost PIA approximately Rs40 billion ($144 million) annually in lost revenue, compounding its financial struggles.

With European operations restarting, PIA is now setting its sights on the United Kingdom. The airline plans to seek approval from the UK Department for Transport (DfT) to resume flights to major British cities such as London, Manchester, and Birmingham.

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These routes are anticipated to see high demand once necessary clearances are obtained. The lifting of the EU ban represents a key achievement for PIA as it works to rebuild its international network and regain its standing in the global aviation market.

By restoring flights to Europe and aiming for UK destinations, PIA is taking critical steps toward recovering lost ground and improving its financial outlook.