Airlines

Air India Express unveils new brand identity, livery, and cabin crew uniform

In a bold move to modernize the airline, Air India Express has revealed a new livery and brand identity, following Air India. The Tata Group unveiled its new identity on Wednesday at a lavish event hosted at Mumbai’s Chhatrapati Shivaji International Airport.

The much-anticipated merger of Air India Express and AirAsia India has reached a new stage, with the airline showcasing its stunning new brand identity. The airline’s branding debuted aboard a fresh new aircraft in the fleet, the Boeing 737 MAX. It is a bold and major change that will definitely capture the attention of airport passengers.

Dear Guests, Fasten your seatbelts for the moment we've all been waiting for. We're thrilled to unveil the new X factor in Indian aviation – the new livery of Air India Express. #FlyAsYouAre #TailsOfIndia pic.twitter.com/Vif5GDQJlH— Air India Express (@AirIndiaX) October 18, 2023

The airline’s new visual identity includes an energetic and premium colour palette of Express Orange and Express Turquoise, with Express Tangerine and Express Ice Blue as supporting colors.

New livery of Air India Express pic.twitter.com/PeihC8dypZ— JetArena (@ArenaJet) October 18, 2023

Air India Express’s brand characteristics of excitement and agility are symbolized by the prominent Express Orange, which also reflects the positioning of true Indian generosity. The Express Turquoise embodies the high contemporary sensibility and digital-first approach that characterize the brand.

Air India Chief Executive Officer and Managing Director Campbell Wilson announced on Wednesday that “Air India Group to take delivery of one new aircraft every six days on an average till the end of 2024.” The Tatas, who are also in the process of integrating their airline company, owns the group that consists of Air India, Air India Express, AIX Connect, and Vistara.

Additionally, Air India Express has unveiled a sleek and stylish new uniform for its cabin crew, embracing a fresh look that exudes elegance and professionalism. The primary colors of this attire are a captivating shade of Ice blue for the top, beautifully complemented by a sophisticated grey for the pants.

Most likely, the new uniform of Air India Express. pic.twitter.com/ih5NDHj8Ba— JetArena (@ArenaJet) October 18, 2023

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Airlines

Air India Rolls Out A350s for Delhi-New York JFK and Newark Routes

In a major development for North American travelers, Air India has announced the deployment of its state-of-the-art Airbus A350-900 aircraft on two key routes: Delhi to New York and Delhi to Newark.

The service on the Delhi-New York route will commence on November 1, 2024, while the Delhi-Newark route will see its inaugural flight on January 2, 2025.

The introduction of the air india a350 will bring significant enhancements to Air India’s offerings, particularly with the launch of its Premium Economy class. air india retrofit This new class will feature 24 wide seats arranged in a 2-4-2 configuration, providing passengers with extra legroom and a more comfortable flying experience.

Soon, Air India aircraft will feature onboard WiFi & all-new cabins: Click here

“We are encouraged by the positive guest feedback we have received from the domestic deployment of our air india a350 interior to offer our hero product on the Delhi-New York JFK and Delhi-Newark routes. This is a significant leap forward for our U.S. operations that also underscores our commitment to continuous improvement,” said Campbell Wilson, Chief Executive Officer & Managing Director of Air India.

The A350’s Business class will set new standards with 28 private suites, each equipped with full-flat beds, direct aisle access, and personal wardrobes. Economy class will be configured to accommodate 264 passengers in a 3-4-3 layout. Across all cabins, passengers will enjoy the latest Panasonic eX3 in-flight entertainment system, offering over 2,200 hours of content.

Air India’s First A350-900: Interior, Routes, &Inflight Features: Click here

This strategic deployment marks a notable enhancement in Air India’s U.S. operations, with 60% of its flights to the U.S. now featuring new or upgraded cabin interiors. The air india new international routes currently operates 51 weekly flights to five U.S. destinations: New York JFK, Newark, Washington DC, Chicago, and San Francisco.

The revamped cabins, advanced in-flight entertainment systems, and improved service standards represent air india wifi commitment to providing a superior travel experience. “We believe this enhanced offering will solidify Air India’s position as a leading carrier and attract travellers seeking a world-class flying experience between India and the United States,” the airline stated.

Seats on these flights are now available for booking on Air India’s website, mobile app, and through travel agents, ensuring that passengers can easily plan their journeys on these newly upgraded routes.