Airlines

ATR Unveils Advanced Design of New All-Business Interior

In a significant development at the Aircraft Interiors Expo 2024, ATR has unveiled its cutting-edge All-Business Class configuration, a part of its ATR HighLine collection announced last year.

This innovative interior design, featuring a unique 1-1 layout, aims to redefine luxury in regional air travel. The All-Business Class interior, named ‘ETEREA’, is distinguished by its spacious individual business seats, each offering direct window views and aisle access.

Designed by Geven, these tailor-made seats boast exceptional personal space and privacy, thanks to the ATR’s wider cross-section, which surpasses the comfort levels of narrower regional jets currently in operation.

The ETEREA seats, measuring a generous 21.6 inches in width, provide ample legroom and recline capabilities. Each seat is equipped with a personal side console that functions as both a table and a storage compartment. This thoughtful design maximizes convenience and comfort, catering to the needs of discerning business travelers.

ATR’s All-Business Class interior offers several customization options, including an executive ceiling achieved by removing overhead bins, USB A+C charging ports, in-flight entertainment, high-speed internet access, and premium material finishes. These features collectively create an unparalleled in-flight experience, making regional travel more luxurious and efficient.

Berjaya Air, a Malaysia-based airline, will be the launch customer for the ATR 72-600 HighLine All-Business Class. Starting in 2025, Berjaya Air will deploy two customized aircraft to serve its luxury hotels and resorts. The modification of Berjaya Air’s aircraft will be executed through a Supplemental Type Certificate (STC), ensuring the highest standards of safety and performance.

In addition to luxury and comfort, ATR HighLine-equipped aircraft are designed with sustainability in mind. Emitting 45% less CO2 than similar-sized jets, these aircraft are set to revolutionize the regional travel industry by promoting eco-friendly travel solutions and accelerating the decarbonization of regional air mobility.

ATR’s new All-Business Class interior represents a significant leap forward in regional aviation, combining luxury, convenience, and sustainability. With the introduction of the ETEREA seats and the support of launch customer Berjaya Air, ATR is poised to set new standards in the aviation industry, offering an enhanced travel experience for business travelers worldwide.

Airlines

British Airways Unveils Its Brand-New First Class Cabin for the Airbus A380

British Airways has introduced its brand-new First Class seat, blending sleek design with expert British craftsmanship. Reflecting modern British luxury travel, this new cabin is part of the airline’s Airbus A380 retrofit plans, set to take flight in mid-2026.

The updated First Class cabin has been crafted to feel like a modern luxury hotel in the sky, complete with cozy touches and thoughtful British details.

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Designed by top experts from across Great Britain and Ireland—including London, Glasgow, West Yorkshire, Kilkeel, and Dublin—the seat reflects the best of British design and quality.

Features and Comforts
The new First Class seat is ultra-wide at 36.5 inches, with a bed length of 79 inches for ultimate comfort. It includes:

A multi-purpose ottoman and stowable table.
A 32-inch 4K TV screen.
Adjustable mood lighting with modes like “relax,” “dine,” and “cinema.”
A cocooned 60-inch curved wall for privacy while maintaining a spacious feel.

Passengers traveling together can enjoy a shared experience with a sliding divider that creates a lounge-like space. The stowable tables also allow for “buddy dining,” where two people can dine together.

The cabin’s flowing curves, inspired by the iconic Concorde wings, create a welcoming and stylish environment. Additionally, passengers can now wheel their luggage directly into their personal storage space, making settling in easier.

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British Airways carefully considered customer feedback when designing this cabin. The seat includes practical storage and features like a fully rectangular bed for home-like comfort. Every detail, from usability to elegance, has been designed to enhance the travel experience.

British Airways is proud to be the only UK-based European airline offering a First Class product across the Atlantic. british airways premium economy and First Class travelers enjoy exclusive perks such as stylish seats, access to luxury lounges, fast-track security, and the First Wing at Heathrow. The airline ensures a premium experience from booking to landing.

This cabin upgrade is part of British Airways’ £7 billion investment in improving customer experiences. The airline has already introduced over 120 initiatives, including new short-haul seats, free onboard Wi-Fi messaging, and refreshed lounges worldwide.