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Richard Branson Reacts to Alaska Airlines’ Decision to Retire Virgin America Brand

Richard Branson

The news comes after months of speculation about whether Alaska, which acquired Virgin America in late 2016, would keep its brand, which is viewed as having broad marketing value.

Richard Branson shared some words of inspiration in his personal blog . Read Branson’s full letter below.
Dear Virgin America,
With a lot of things in life, there is a point where we have to let go and appreciate the fact that we had this ride at all. Many years ago, I shed tears over selling my beloved Virgin Records for $1 billion, which we needed to fight off British Airways’ Dirty Tricks campaign to try to put Virgin Atlantic out of business. Many tears are shed today, this time over Alaska Airlines’ decision to buy and now retire Virgin America.
It has a very different business model and sadly, it could not find a way to maintain its own brand and that of Virgin America.

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When a company goes public, decisions are made that benefit the shareholders. In the best of times, they also benefit consumers. It remains to be seen what will happen now – for travellers – with fewer airlines in the US than ever. Being different and on a mission to truly reinvent an experience for the customer is increasingly rare in this business.

Remember that time from 2004 to 2007 when we leased planes that were sitting on the runway while we waited for the US government to give us a license so that we could make flying good again? Remember the naysayers who said you could not create an experience-driven airline in the US and survive? Remember launch day – August 8th, 2007 – when even an epic tornado didn’t stop our brilliant team getting our first flight an on-time departure?

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Remember that time in 2014 when Dallas residents signed a petition to make sure city council members did the right thing and gave us two gates at Dallas Love Field? And the party we threw to thank Dallas for letting us fly? The legacy airlines kept trying to stop us flying. But we won over people in Newark, Chicago and Boston in similar fashion. We grew to more than 25 cities, swept every single major consumer travel award and became profitable. Even if the industry ‘experts’ did not, you and your guests always believed that an airline can stay in business by delivering a better flying experience.

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We went through a lot together. And you were worth every minute, every penny (there were many!), every battle. We earned every loyal guest and fan. Every market was hard-won. The launch parties, the networking, the productivity on flights, the live concerts at 35,000 feet, the marriage proposals, the first in-flight wedding, the Oprah Skype to the plane! And who could forget that time in 2008 when I nearly ripped my arse jumping off the side of The Palms in Vegas?
It was a long and hard journey but in the end you are the best consumer airline in America. You invented concepts like ‘moodlighting’ and ‘on-demand food,’ you reinvented cabin amenities from seat-to-seat chat to Netflix in the sky. You chose warm and soothing pink to purple moodlighting that transitions based on outside light. You proved it is possible to run a business with a strategy that does not rely on low fares and a dominant position alone: you attracted premium flyers with a fun and beautiful guest experience. You created the world’s most loved safety video. You proved that it is possible to create a business with a terrific culture and a brand that people love.

You let Teammates think differently, and invested a lot of time and money into lifting your Teammates up with extraordinary training. You also gave back at every turn, even when you weren’t yet profitable. Investing in and operating one of the youngest and most fuel and carbon efficient fleets in the US. Starting mentoring conversations among seasoned and aspiring entrepreneurs. Putting the spotlight on adopting animals that need homes on the adorable annual Chihuahua airlift day. One of my favourite moments was joining KIPP students on a flight to watch Virgin Galactic’s WhiteKnightTwo fly alongside us; the flight inspired a new generation of engineers and pilots and ensured that an exciting future of transportation belonged to everyone. Throughout it all, you aimed to make flying good again – and you did.

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To each of your brilliant Teammates, I know that you will continue to do great things, whether you stay on with Alaska or pursue a different path. Build a business that puts its people first. Work with partners who share your same progressive and inclusive values. Focus on delivering a great customer experience, and success will come. Make business a force for good. Stay positive; attitude is everything.

 

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To our wonderful guests, I speak for everyone at Virgin America when I say we are eternally thankful. For believing in the little airline that could. For giving up your miles on “Blah airlines” – so you could fly us for the experience. For supporting us in every tussle we got in with the big guys. For believing that all airlines don’t have to be the same – and that experience matters.
You would not believe the number of people who tell me how much they love flying Virgin America. Keep expecting – and demanding – more from your airlines! If you miss flying Virgin America, you still have your beautiful sisters; Virgin Atlantic is starting service from London to Seattle next week, and Virgin Australia is starting direct service from Melbourne to Hong Kong the week after that. Virgin flies on.
Businesses come and go but beloved brands make lasting impressions and remain in your heart. Virgin’s purpose is to change business for good. We give humans permission to be and do the best they can. With that simple approach, Virgin builds companies around the world that get into your heart. We earn lasting loyalty and love that you don’t normally see for a bank or a health club or a small satellite launcher. We have all those and more. We have been busy building a number of new and exciting Virgin businesses in the US, and they are gathering pace. Later this year in San Francisco, we will open a Virgin Hotel and put on our first Virgin Sport US festival. We have just launched the Virgin Pulse Global Challenge, Virgin Voyages has started building the first of its three ships, and we continue to expand our space tourism and small satellite launch businesses in southern California. As an entrepreneur’s brand, Virgin is always starting new businesses. And we will not stop.

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He is an aviation journalist and the founder of Jetline Marvel. Dawal gained a comprehensive understanding of the commercial aviation industry.  He has worked in a range of roles for more than 9 years in the aviation and aerospace industry. He has written more than 1700 articles in the aerospace industry. When he was 19 years old, he received a national award for his general innovations and holds the patent. He completed two postgraduate degrees simultaneously, one in Aerospace and the other in Management. Additionally, he authored nearly six textbooks on aviation and aerospace tailored for students in various educational institutions. jetlinem4(at)gmail.com

Airlines

Indigo contributed 31 crores to India’s political party for election funds

Indigo contributed 31 crores to India's political party for election funds

In a recent disclosure, it has come to light that Rahul Bhatia, the promoter of IndiGo, along with companies under his InterGlobe Group, has made significant donations totaling Rs 56 crore to four political parties. Additionally, SpiceJet, led by Ajay Singh, has contributed Rs 70 lakh to the Aam Aadmi Party (AAP).

The data further reveals that InterGlobe Air Transport Ltd, a part of the InterGlobe Group, purchased 11 electoral bonds valued at Rs 1 crore each on May 10, 2019, amounting to a total of Rs 11 crore. Similarly, Interglobe Aviation, the parent company of IndiGo, acquired 5 electoral bonds worth Rs 1 crore each on October 23, 2023, totaling Rs 5 crore.

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InterGlobe Real Estate Venture and InterGlobe Air Transport Ltd directed the lion’s share of their political contributions, totaling Rs 31 crore, to the Bharatiya Janata Party (BJP). Surprisingly, the second-largest recipient was the Trinamool Congress (TMC), receiving Rs 16.2 crore from Bhatia. Additionally, InterGlobe Aviation Ltd allocated Rs 5 crore to the Congress party, while Bhatia contributed Rs 3.8 crore to its ally, the Nationalist Congress Party (NCP).

Rahul Bhatia, individually, also made substantial contributions through electoral bonds, purchasing bonds worth Rs 20 crore. On April 7, 2021, a total of 29 electoral bonds were acquired, with 19 bonds valued at Rs 1 crore each and 10 bonds at Rs 10 lakh each, summing up to Rs 20 crore. When combined with the donations from IndiGo and its affiliated companies, the total contributions from the promoter and associated entities reach Rs 56 crore.

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On the other hand, SpiceJet, once a prominent player in the Indian aviation industry, has seen a decline in its market position, currently ranking fifth in terms of market share. Despite this, the airline has engaged in political contributions, with donations made in three separate installments.

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Aerospace

Comac is set to fly to five Southeast Asian countries for a C919 and ARJ21 demonstration tour

Comac is set to fly to five Southeast Asian countries for a C919 and ARJ21 demonstration tour

Following the successful debut of the COMAC aircraft at the Singapore Airshow 2024, the company has secured new branding rights for its products in the Southeast Asian aviation market. According to sources, the airline is directing its aircraft displays to Malaysia.

A static display and demonstration flight featuring the China-manufactured commercial aircraft C919 and ARJ21 were held on Wednesday at the Sultan Abdul Aziz Shah Airport in Malaysia’s Selangor state.

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The event showcased the brand-new C919 and ARJ21 aircraft, both quietly competing in the narrow-body segment market and slightly challenging the Boeing 737 and A320 family aircraft. The ARJ is tailored for regional airports with shorter routes.

C919 and ARJ21’s five-country tour.

This event concluded the C919 and ARJ21’s five-country Southeast Asian demonstration flight tour, which included visits to Vietnam, Laos, Cambodia, and Indonesia.

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COMAC is actively seeking an international market alongside China. Currently, the company has amassed over 1100 aircraft orders for the COMAC C919 aircraft.

Throughout the demonstration flights and static displays, the aircraft manufacturer Commercial Aircraft Corporation of China, Ltd. (COMAC) conducted a series of product promotion activities targeting potential customers.

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Furthermore, the company aims to expand its airline network in these countries by obtaining regular licenses from their respective national aerospace authorities.

The purpose of the tour was to evaluate the aircraft’s adaptability to various airports and routes in the five countries, assess the ground service equipment’s suitability, test special flight procedures’ feasibility, and highlight the economic viability of these routes. COMAC stated that demonstration flights would lay the groundwork for future market development in Southeast Asia.

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ARJ21 can carry 97 seats and C919- 192 seats.

The ARJ21 regional aircraft is designed to accommodate 78-97 passengers with a flight range of 2,225-3,700 kilometers. Meanwhile, the C919 jetliner offers a layout for 158-192 seats and a range of 4,075-5,555 kilometers, as per the company’s specifications.

The C919 completed its maiden commercial flight on May 28, 2023. Since then, China Eastern Airlines, its inaugural customer, has received five C919 aircraft, operating round-trip flights on Shanghai-Beijing and Shanghai-Chengdu routes. COMAC reports that it has safely transported over 140,000 passengers to date.

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British Airways Resumes Service to Bangkok and Kuala Lumpur

British Airways Resumes Service to Bangkok and Kuala Lumpur

British Airways has announced the reintroduction of two important capital city routes, marking a bold foray back into the Asian market. To the pleasure of tourists and aviation enthusiasts alike, BA is ready to restore flights to Bangkok and Kuala Lumpur after a protracted hiatus due to the epidemic.

BA has made a strategic choice to expand its network significantly in the Far East by starting flights again to Bangkok in October and Kuala Lumpur in November. Once mainstays on the ba airlines route chart, many wondered where these destinations would end up in the post-Covid network.

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Beginning on November 10th, British Airways will fly to Kuala Lumpur every day from its primary hub at London Heathrow Airport. The airline will give passengers a variety of options, from First Class to World Traveller, aboard an aircraft configured with four cabins. This action demonstrates ba amex dedication to providing its entire range of services to these important Asian markets.

Kuala Lumpur International Airport (KUL) from London Heathrow (LHR)All times are local
RouteFlight numberDepartingArrivingDateDays in OperationAircraft
LHR – KULBA3320:4517:30+110/11/241,2,3,4,5,6,7787-9
KUL – LHRBA3423:2005:35+111/11/241,2,3,4,5,6,7787-9

Return flights from London Heathrow (LHR) to Kuala Lumpur International Airport (KUL) per person start at:

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  • First £4,000
  • Club World £3,200
  • World Traveller Plus £1,338
  • World Traveller £620

Beginning on October 28th, british airways will start operating three weekly flights from London Gatwick to Bangkok. A three-cabin aircraft operating this seasonal route will offer alternatives for customers travelling as Club, World Traveller Plus, avios credit cards and World Traveller. The London Gatwick to Bangkok flight schedule is designed to accommodate the needs of passengers.

Suvarnabhumi Airport (BKK) from London Gatwick (LGW) All times are localThis is a winter only route
RouteFlight numberDepartingArrivingDateDays in OperationAircraft
LGW – BKKBA223121:0015:55+128/10/20241,4 and 6777-200ER
BKK – LGWBA223022:5505:30+129/10/20242,5 and 7777-200ER

british airways booking Return fares from London Gatwick (LGW) to Suvarnabhumi Airport (BKK) per person start at:

  • Club World: £3,257
  • World Traveller Plus: £1,297
  • World Traveller: £699
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Aviation

Lufthansa and SWISS Introduce High-Flying Wi-Fi for Short and Medium-Haul Flights

Lufthansa and SWISS Introduce High-Flying Wi-Fi for Short and Medium-Haul Flights

In a significant move towards enhancing the travel experience, the Lufthansa Group has announced its plan to equip all short and medium-haul aircraft on European routes with reliable Wi-Fi. Passengers flying with Lufthansa, Austrian Airlines, and now SWISS can soon enjoy seamless internet connectivity while soaring at an altitude of 10,000 meters.

The initiative includes the installation of broadband internet on over 150 aircraft, specifically those in the Airbus A220/320 family – including models A220, A319, A320ceo, A320neo, A321ceo, and A321neo. british airways in flight entertainment This comprehensive rollout will commence in the fourth quarter of 2024, with completion expected in approximately two years.

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SWISS, joining Lufthansa and Austrian Airlines in this technological leap, is set to gradually equip its short-haul aircraft fleet with broadband internet access starting from Winter 2024/2025. This strategic move aims to provide passengers with uninterrupted internet services, allowing them to stay connected, whether for personal or business reasons.

One notable feature is the introduction of unlimited free messaging for passengers on Lufthansa and Austrian Airlines flights, where travelers can send and receive messages on their smartphones or tablets at no additional cost. To avail this service, passengers need to log into FlyNet using their Miles & More service card number or an email address registered with the Lufthansa Group Travel ID.

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The Lufthansa Group has partnered with Viasat to implement the technology and services required for this massive upgrade. Additionally, the group has reduced the prices for other internet packages, making it more affordable for passengers to access faster Premium internet services. does air india have wifi

SWISS takes it a step further by offering free internet access for chat and messenger services, such as WhatsApp and Facebook Messenger, on its short-haul flights. Travelers will be able to send and receive unlimited text and picture messages throughout their journey. For those seeking a more extensive online experience, SWISS provides various product offers for activities such as email, web surfing, social media use, streaming, and VPN services, catering to diverse passenger preferences.

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