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KLM claims airline first with WhatsApp Business Platform

KLM

KLM Royal Dutch Airlines has announced that it is the first airline, and one of the first companies around the world, to join the WhatsApp Business platform.

The airline will now offer customers booking confirmation, check-in notification, boarding passes, flight status updates on the WhatsApp messaging service, and answer customer questions around the world in 10 different languages.

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The new service is part of a pilot program by WhatsApps to extend its reach beyond personal messaging and into business applications. WhatsApp has created a dedicated enterprise solution which is being rolled out in a limited number of countries with broader availability in the coming weeks.

KLM president & CEO Pieter Elbers says of the new service:

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“I am very proud that KLM is the world’s first airline with a verified WhatsApp account. This unique partnership with WhatsApp underlines our position as an aviation pioneer.

“We want to be where our customers are and, given the 1 billion users, you have to be on WhatsApp. With an account verified by WhatsApp, we offer our customers worldwide a reliable way to receive their flight information and ask questions 24/7. This truly is a major next step in our social media strategy.”

KLM has been consistently adding platforms and discovering new digital platforms on which to connect and transact business with customers over the past few years.

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Beyond offering customer services on Twitter, Facebook and LinkedIn, the airline has also added Facebook Messenger service, WeChat services, recently adding WeChat Pay, and is also active on Korea’s KakaoTalk.

The airline maintains a staff of 250 dedicated agents on its social media team who process over 100,000 weekly mentions, about 15,000 of which are questions or comments.

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Still, KLM has experimented with AI to boost the performance of human service agents, working with DigitalGenius in San Francisco to accelerate the responsiveness of its CRM tools, making it easier for agents to find the information customers need.

KLM director of social media Karlijn Vogel-Meijer explains that the addition of the WhatsApp platform is just another way for customers to reach the airline, in line with a strategy by KLM to be everywhere customers might be already, rather than forcing customers into one specific platform or another.

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“For a company like KLM, it’s very important to be where your customers are.”

What WhatsApp brings to the table are numbers. The airline finds the statistics of international adoption warrant adding the new platform. For example, in Brazil, 85% of all citizens actively use WhatsApp.

It is also a significantly more popular messaging platform in the Netherlands than Facebook Messenger. In the US market, Messenger is predominant. In Asia, and particularly in China, KLM customers prefer WeChat. By adapting its CRM to all of these platforms, the airline can better serve all customers, Vogel-Meijer explains.

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He is an aviation journalist and the founder of Jetline Marvel. Dawal gained a comprehensive understanding of the commercial aviation industry.  He has worked in a range of roles for more than 9 years in the aviation and aerospace industry. He has written more than 1700 articles in the aerospace industry. When he was 19 years old, he received a national award for his general innovations and holds the patent. He completed two postgraduate degrees simultaneously, one in Aerospace and the other in Management. Additionally, he authored nearly six textbooks on aviation and aerospace tailored for students in various educational institutions. jetlinem4(at)gmail.com

Airlines

The Nine Freedoms of the Air – Jetline Marvel

The Nine Freedoms of the Air - Jetline Marvel

Most of us travel from one city to another city via road we need to get permission to that specific city if it is in another country like a visa or Road access permission to use its property for revenue purposes to carry passengers and Cargo. Similarly, In the airline Industry, it is also important that the Company have permission to fly and access that country whether it’s for stoppage flying above them, or Operating the passengers within that country This is called Freedom of the Air.

Some countries together they agree with certain conditions to access their Aerospace for to access for the airline to travel above their nation. If the bilateral is done for Their own countries’ airlines or other countries’ airlines. In this chapter, we understand how this thing is carried out. What all the condition has to look into that.  

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The Freedoms of the Air are international commercial aviation agreements (traffic rights) that grant a country’s airline(s) the privilege to enter and land in another country’s airspace. They were formulated in 1944 at an international gathering held in Chicago (known as the Chicago Convention) to establish uniformity in world air commerce. There are generally considered to be nine freedoms of the air.

Most nations of the world exchange first and second freedoms through the International Air Services Transit Agreement. The other freedoms,chase freedom airline miles when available, are usually established between countries in bilateral or multilateral air services agreements. The third and fourth freedoms are always granted together. The eighth and ninth freedoms (cabotage) have been exchanged only in limited instances

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First Freedom:

The basic permission granted to an airline from one country (A) to fly through the airspace of another country (B)

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The Nine Freedoms of the Air - Jetline Marvel

Second Freedom:

The permission for a commercial airplane from country (A) to land and refuel (often called a technical stop) in another country (B).

The Nine Freedoms of the Air - Jetline Marvel

Third Freedom :

The privilege for an airline to transport paying (Revenue) passengers from its home country (A) to another country (B).

The Nine Freedoms of the Air - Jetline Marvel

Fourth Freedom

The rights for an airline to transport paying (Revenue )passengers from another country (B) to the airline’s home country (A).

The Nine Freedoms of the Air - Jetline Marvel

Fifth Freedom

Fifth Freedom (also known as beyond rights): The rights for an airline to transport passengers from its home country (A) to a destination (B), then pick up and carry passengers to other international destinations (C).

The Nine Freedoms of the Air - Jetline Marvel

Sixth Freedom:

Sixth Freedom (Combination of Third & Fourth Freedoms) The right for an airline to carry passengers or cargo between two foreign countries (B and C), provided the aircraft touches down in the airline’s home country (A).

The Nine Freedoms of the Air - Jetline Marvel

Seventh Freedom:

The authorization for an airline to operate flights that start in a foreign country (B), skip its home country (A), and transport passengers to another international destination (C).

The Nine Freedoms of the Air - Jetline Marvel

Eighth Freedom Air

The rights for an airline to transport passengers from one location within a country’s territory (B) to another point within the same country on a flight originating in the airline’s home country (A). This right is commonly referred to as cabotage and is notably scarce outside of Europe.

The Nine Freedoms of the Air - Jetline Marvel

Ninth Freedom Air

The entitlement for an airline from a specific country (A) to begin a flight in a foreign country (B) and transport passengers from one location to another within that foreign country. This concept, also referred to as stand-alone cabotage, distinguishes itself from the traditional aviation definition of cabotage by not directly involving the airline’s home country.

The Nine Freedoms of the Air - Jetline Marvel
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Aviation

Air India’s B747 Makes Its Final Journey, Waving Farewell to Fans

Air India's B747 Makes Its Final Journey, Waving Farewell to Fans

In a poignant moment marking the end of an era in aviation history, Air India’s iconic Boeing 747 aircraft, affectionately known as the ‘Queen of the Skies,’ embarked on its ultimate journey from Mumbai’s international airport.

The departure, bound for Plainfield, USA, where it will undergo dismantling and part-stripping under the ownership of American AerSale, signals the closure of a storied chapter for the airline.

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Once revered for transporting dignitaries ranging from prime ministers to presidents, the Boeing 747 has etched itself into aviation lore. Yet, as airlines worldwide pivot towards more contemporary and cost-effective aircraft, Air India’s decision to bid farewell to its remaining Boeing 747s reflects the pragmatic realities of today’s aviation landscape.

The sale of these majestic planes to AerSale represents a strategic move by Tata Group, Air India’s new custodian, towards optimizing operational efficiency and embracing modern industry standards. Out of the four aircraft sold, two will be repurposed into freighters, while the remaining pair will be meticulously disassembled to salvage valuable components.

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The final flight from Mumbai witnessed a touching tribute as pilots performed a traditional ‘Wing Wave,’ symbolizing the conclusion of the Boeing 747‘s distinguished service with Air India. This poignant gesture encapsulates the deep sentiment attached to the aircraft’s departure and its significant contribution to the airline’s legacy.

As the Boeing 747 embarks on its journey to Plainfield, USA, nostalgia permeates the air, evoking memories of its maiden flight on March 22, 1971. Over five decades, Air India operated a total of 25 Boeing 747s, each leaving an indelible mark on the annals of aviation history.

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Middle East

British Airways Resumes Daily Flights to Abu Dhabi, After 4-Year hiatus

British Airways Resumes Daily Flights to Abu Dhabi, After 4-Year hiatus
Photo: Wikipedia

British Airways made its way back to Abu Dhabi, landing at Zayed International Airport. Following a four-year break in service, both crew and passengers were greeted with enthusiasm.

In the summer of 2024, British Airways plans to launch a daily route, utilising a Boeing 787-9, from London Heathrow to Abu Dhabi. The new route enhances ties between the UAE and the UK and expands  vast worldwide network, catering to passengers who may be visiting friends and family or travelling for business.

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Arriving in Abu Dhabi at 08.30+1, flight BA073 to Abu Dhabi leaves London Heathrow at 22.25. Departing at 10.10 and landing at London Heathrow at 15.20 is the inbound flight (BA072).

The chief executive officer and managing director of Abu Dhabi Airports, Elena Sorlini, stated: “We are delighted to welcome British Airways to Zayed International Airport. Their daily schedule is expected to improve connectivity and stimulate travel and business.” Visitors may experience the dynamic capital of the United Arab Emirates like never before at our brand-new, award-winning, state-of-the-art terminal, where they will be welcomed with the best kind of Emirati hospitality.”

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Flight schedule:

London Heathrow (LHR) to Zayed International (AUH)All times are local
 
SeasonFlight numberDeparting LHRArriving AUHFlight numberDeparting AUHArriving LHR
Summer ‘24BA7322:2508:30+1BA7210:1015:20
Winter ‘24BA7322:2509:30+1BA7211:1015:20

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