Aviation

Emirates new advertisement 6 interesting facts , How they did it ?

How they did it ? Emirates new advertisement 6 interesting facts

As the new Emirates advertisement became an online hit after it surfaced on social media, many speculated that the video was shot in a green shed, however Emirates published a fresh behind-the-scenes footage of the advertisement.

The ad was filmed without any green screen or special effects.

The ad was filmed without any green screen or special effects and was the result of rigorous planning, training, testing and a strict safety protocol. At the pinnacle of the building, the main protagonist had a reduced circumference space of only 1.2 meters at 828 meters high to pull off the stunt.

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The climb took 1 hour and 15 mins from level 160 of the Burj Khalifa

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Filming started at sunrise to catch the golden hour light and the team, including the main star of the ad, began their ascent to the pinnacle before sunrise. The climb took 1 hour and 15 mins from level 160 of the Burj Khalifa by Emaar and the team had to scale several tiers and ladders inside a tube to reach the top. The team was at the pinnacle for around 5 hours with the stunt woman

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Ad Concept created by Emirates in House brand team.

At 828 metres above ground this marks one of the highest ads ever filmed and was conceptualized and directed by Emirates’ in-house brand team with the help of Prime Productions AMG, based in Dubai.

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She joining an elite group of individuals stand at the on tallest building.

Yes, she joins only a handful of individuals who have had the privilege to stand at the pinnacle of the world’s tallest building – including Tom Cruise and the Crown Prince of Dubai, H.H Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

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For to shoot ad safety remained the main priority.

Throughout filming and in preparation of the shoot, safety remained the main priority. A custom platform with an attached pole was built at the top for the protagonist to stand on. She was attached to the pole as well as two other different points directly to the pinnacle, through a hidden harness under the Emirates uniform.

To perform this advertisement A casting call was put out to Emirates’ very own cabin crew team and while there were some willing and capable candidates, a professional skydiving instructor was cast to ensure the highest levels of safety.

Airlines

Air India to Launch aircraft maintenance training institute in Bengaluru

Air India, one of India’s leading global airlines, is set to establish a Basic Maintenance Training Organization (BMTO) in Bengaluru.

This institute will offer a comprehensive Aircraft Maintenance Engineering (AME) program certified by the Directorate General of Civil Aviation (DGCA). The program will follow an integrated 2+2 year structure, combining classroom learning with practical, hands-on training.

This initiative is part of Air India’s broader goal of creating a robust aviation ecosystem in India. With plans to expand its fleet and strengthen its operations, the airline aims to build a skilled workforce of maintenance engineers, making the organization self-reliant while supporting its ambitious transformation journey.

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To bring this vision to life, air india has partnered with Bengaluru Airport City Limited (BACL), a subsidiary of Bangalore International Airport Limited (BIAL). Together, they will develop a state-of-the-art facility spanning 86,000 square feet at Bengaluru Airport City.

This purpose-built campus will feature modern classrooms, well-equipped laboratories, and qualified trainers to deliver world-class education and training. The institute is expected to become operational by mid-2026.

The BMTO will be located close to Air India’s new 12-bay Maintenance, Repair, and Overhaul (MRO) facility, also set to open in Bengaluru by early 2026. The AME program will begin with two years of academic coursework, followed by two years of practical training at the MRO, ensuring students receive hands-on experience adhering to industry standards.

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In the meantime, Air India has introduced a Cadet AME program in collaboration with reputable institutions in Bengaluru and Hyderabad.

This ensures continuity in its commitment to developing skilled aircraft maintenance engineers while the BMTO facility is under construction. The program also allows students to pursue a bachelor’s degree through university partnerships, enhancing their career and academic opportunities.

With this initiative, air india plane aims to address the growing demand for skilled professionals in aircraft maintenance and engineering, air india new planes contributing to the development of India’s aviation sector and creating specialized career paths for aspiring engineers.