Airlines

Amazon’s AWS Gets Selected by Southwest Airlines

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company announced that Southwest Airlines Co. has selected AWS as its preferred cloud provider as the airline advances its digital transformation initiative. This large-scale modernization with AWS is part of the airline’s long-term plan to enhance the passenger journey, optimize operations, and efficiently invest in information technology (IT) infrastructure.

Southwest uses their website and app to directly reach passengers, resulting in more than 83% of revenue coming from these channels. Using AWS, the airline will harness the automatic scaling capabilities of cloud technology to more efficiently process real-time fare searches on its website and mobile app. This helps customers easily and securely find and book fares quickly, even during periods of peak traffic.

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The airline aims to provide next-generation customer service and employee tools in a test-and-learn capacity through their Innovation Lab powered by AWS. Southwest recently built a secure system that gathers and stores pricing and flight shopping data using AWS Lambda, a serverless compute service, and Amazon Simple Storage Service (Amazon S3), which offers cost-effective storage classes. Utilizing AWS’s leading availability and reliability, the new system was able to handle the scale and processing needed to offer competitive fare recommendations to customers across partner and Southwest digital properties.

In the future, Southwest also plans to leverage AWS technologies, such as analytics and machine learning, to improve the speed to market of new digital innovations to best support customers from shopping for fares to arrival at their destination.

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Southwest developers are creating a self-service machine learning platform using Amazon SageMaker to enable data scientists to build, train, and deploy machine learning models for any use case with fully managed infrastructure, tools, and workflows. The internal platform will provide additional insights to expedite the development of new tools and products for employees and customers.

Airlines

British Airways Unveils Its Brand-New First Class Cabin for the Airbus A380

British Airways has introduced its brand-new First Class seat, blending sleek design with expert British craftsmanship. Reflecting modern British luxury travel, this new cabin is part of the airline’s Airbus A380 retrofit plans, set to take flight in mid-2026.

The updated First Class cabin has been crafted to feel like a modern luxury hotel in the sky, complete with cozy touches and thoughtful British details.

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Designed by top experts from across Great Britain and Ireland—including London, Glasgow, West Yorkshire, Kilkeel, and Dublin—the seat reflects the best of British design and quality.

Features and Comforts
The new First Class seat is ultra-wide at 36.5 inches, with a bed length of 79 inches for ultimate comfort. It includes:

A multi-purpose ottoman and stowable table.
A 32-inch 4K TV screen.
Adjustable mood lighting with modes like “relax,” “dine,” and “cinema.”
A cocooned 60-inch curved wall for privacy while maintaining a spacious feel.

Passengers traveling together can enjoy a shared experience with a sliding divider that creates a lounge-like space. The stowable tables also allow for “buddy dining,” where two people can dine together.

The cabin’s flowing curves, inspired by the iconic Concorde wings, create a welcoming and stylish environment. Additionally, passengers can now wheel their luggage directly into their personal storage space, making settling in easier.

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British Airways carefully considered customer feedback when designing this cabin. The seat includes practical storage and features like a fully rectangular bed for home-like comfort. Every detail, from usability to elegance, has been designed to enhance the travel experience.

British Airways is proud to be the only UK-based European airline offering a First Class product across the Atlantic. british airways premium economy and First Class travelers enjoy exclusive perks such as stylish seats, access to luxury lounges, fast-track security, and the First Wing at Heathrow. The airline ensures a premium experience from booking to landing.

This cabin upgrade is part of British Airways’ £7 billion investment in improving customer experiences. The airline has already introduced over 120 initiatives, including new short-haul seats, free onboard Wi-Fi messaging, and refreshed lounges worldwide.