Airlines

Air India Express unveils new brand identity, livery, and cabin crew uniform

In a bold move to modernize the airline, Air India Express has revealed a new livery and brand identity, following Air India. The Tata Group unveiled its new identity on Wednesday at a lavish event hosted at Mumbai’s Chhatrapati Shivaji International Airport.

The much-anticipated merger of Air India Express and AirAsia India has reached a new stage, with the airline showcasing its stunning new brand identity. The airline’s branding debuted aboard a fresh new aircraft in the fleet, the Boeing 737 MAX. It is a bold and major change that will definitely capture the attention of airport passengers.

Dear Guests, Fasten your seatbelts for the moment we've all been waiting for. We're thrilled to unveil the new X factor in Indian aviation – the new livery of Air India Express. #FlyAsYouAre #TailsOfIndia pic.twitter.com/Vif5GDQJlH
— Air India Express (@AirIndiaX) October 18, 2023

The airline’s new visual identity includes an energetic and premium colour palette of Express Orange and Express Turquoise, with Express Tangerine and Express Ice Blue as supporting colors.

New livery of Air India Express pic.twitter.com/PeihC8dypZ
— JetArena (@ArenaJet) October 18, 2023

Air India Express’s brand characteristics of excitement and agility are symbolized by the prominent Express Orange, which also reflects the positioning of true Indian generosity. The Express Turquoise embodies the high contemporary sensibility and digital-first approach that characterize the brand.

Air India Chief Executive Officer and Managing Director Campbell Wilson announced on Wednesday that “Air India Group to take delivery of one new aircraft every six days on an average till the end of 2024.” The Tatas, who are also in the process of integrating their airline company, owns the group that consists of Air India, Air India Express, AIX Connect, and Vistara.

Additionally, Air India Express has unveiled a sleek and stylish new uniform for its cabin crew, embracing a fresh look that exudes elegance and professionalism. The primary colors of this attire are a captivating shade of Ice blue for the top, beautifully complemented by a sophisticated grey for the pants.

Most likely, the new uniform of Air India Express. pic.twitter.com/ih5NDHj8Ba
— JetArena (@ArenaJet) October 18, 2023

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Airlines

British Airways Unveils Its Brand-New First Class Cabin for the Airbus A380

British Airways has introduced its brand-new First Class seat, blending sleek design with expert British craftsmanship. Reflecting modern British luxury travel, this new cabin is part of the airline’s Airbus A380 retrofit plans, set to take flight in mid-2026.

The updated First Class cabin has been crafted to feel like a modern luxury hotel in the sky, complete with cozy touches and thoughtful British details.

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Designed by top experts from across Great Britain and Ireland—including London, Glasgow, West Yorkshire, Kilkeel, and Dublin—the seat reflects the best of British design and quality.

Features and Comforts
The new First Class seat is ultra-wide at 36.5 inches, with a bed length of 79 inches for ultimate comfort. It includes:

A multi-purpose ottoman and stowable table.
A 32-inch 4K TV screen.
Adjustable mood lighting with modes like “relax,” “dine,” and “cinema.”
A cocooned 60-inch curved wall for privacy while maintaining a spacious feel.

Passengers traveling together can enjoy a shared experience with a sliding divider that creates a lounge-like space. The stowable tables also allow for “buddy dining,” where two people can dine together.

The cabin’s flowing curves, inspired by the iconic Concorde wings, create a welcoming and stylish environment. Additionally, passengers can now wheel their luggage directly into their personal storage space, making settling in easier.

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British Airways carefully considered customer feedback when designing this cabin. The seat includes practical storage and features like a fully rectangular bed for home-like comfort. Every detail, from usability to elegance, has been designed to enhance the travel experience.

British Airways is proud to be the only UK-based European airline offering a First Class product across the Atlantic. british airways premium economy and First Class travelers enjoy exclusive perks such as stylish seats, access to luxury lounges, fast-track security, and the First Wing at Heathrow. The airline ensures a premium experience from booking to landing.

This cabin upgrade is part of British Airways’ £7 billion investment in improving customer experiences. The airline has already introduced over 120 initiatives, including new short-haul seats, free onboard Wi-Fi messaging, and refreshed lounges worldwide.